In 2026 we set out to grow and we know where to start: rethinking the foundations.
“Insanity is doing the same thing over and over and expecting different results”, a famous line attributed to Einstein that he never actually said. Not being his doesn't make it any less true. So this year we decided to stop doing things the way we had been doing them, aiming for a new leap in our growth.
We did what we do every time a new client walks into the agency: we put everything up for discussion and worked strategically on defining what and how we wanted to be over the next five years. We added new roles and reshaped some existing ones, focused on generating value for our clients and for the agency. We changed workflows, brought in a new management system, professionalised the commercial area and consolidated structures.
But one thing didn't change: our identity and our culture. We have a real edge: we're a mid sized, compact agency, with very low turnover and a flat structure, and a very fluid dialogue between the leads and the whole team. We know our clients' challenges in running their brands inside out, and we're here to add value, always.
First results? In July we brought on a client we had been wanting to work with for a long time, Cerveza Imperial, one of the biggest brands in the Argentine market. And this is only the beginning.