- Client
- Airport
- Service
- Rebranding - Editorial - design - Packaging - Marketing campaign
- Year
- 2021
- Duration
- 6 months
Context
VIPClub gives its members comfort, ease and exclusivity. A one-of-a-kind experience that lets you enjoy every moment of the trip, from the second you get to the airport all the way back home. Aeropuertos Argentina brought us in to create an identity and design exclusive badges for a demanding, sophisticated audience.
Brand Challenge
The challenge was to create an exclusive experience, a brochure built with rich materials that would deepen the relationship with existing clients. At the same time, to invite new members to become part of VIPClub.
What we did
We developed an “unboxing experience,” aiming to create an experience from the very first moment with exclusive, sophisticated packaging.
The rich materials used in the renovation of the airport’s VIP lounges are echoed in the marketing materials, which show up in a palette of whites, greys and golds. The brochure is printed on vegetal, textured papers with special inks. Titles run across half pages, copy sits in the background and images take the lead.
Gallery
