Fenarc – Recursos Humanos
Human resources
- Client
- Human resources
- Service
- Branding - Visual identity - Verbal identity - Digital campaign
- Year
- 2020
- Duration
- 6 months
Context
Fenarc is a brand with an innovative service and a purpose as noble as it is necessary: connecting people with job opportunities that can push every professional profile forward in high-exposure markets.
Brand Challenge
Land a design with strong graphic impact for an uncertain year, one shaped by the Covid-19 pandemic. Build a strong, convincing brand that could flip the hopeless mood everyone was feeling in the early days of the pandemic.
What we did
We set up a versatile positioning where Fenarc stands out as a key partner for companies and, at the same time, the perfect solution for unlocking candidates’ talent across all of LATAM. We combined experience, innovation and authenticity in the brand’s voice. We designed a stripped-back logo with heavy conceptual weight that highlights one of the brand’s main differentiators: the ideal combination of two worlds, employer and employee.
We defined a color range inspired by the industry. We picked a modern typeface to connect the brand with the human and tech universe in a clear, direct way. We built out different visual resources with lines and illustrations that convey the simplification of processes and information relevant to the audience. We rounded out the system with a clean, natural, spontaneous photographic style.
Gallery
