- Client
- Flavored water
- Service
- Packaging - Brand identity - Campaigns
- Year
- 2022
- Duration
- 10 months
Context
Ivess flavored is a new mineral water infused with fruit flavors. The drink brings together two healthy-living trends: 0 calories and natural fruit.
Brand Challenge
Freshen up the brand’s classic identity and bring it to a more current audience. Highlight the fresh, natural flavors and make it stand out in a market as saturated as flavored waters.
What we did
We designed a colorful brand identity that helps it pop in the category. The flavor name is built into illustrations inspired by nature, and it can show up in different colors depending on the flavor. We used a typeface with redrawn stroke weights and terminals, to customize it and reflect that natural feel. The label is transparent, to put the spotlight on the flavor and the water inside.
The illustrations also carry over to promotional materials, like posters, out-of-home billboards and in-store displays.
Gallery
