- Client
- Energy Drink
- Service
- Typography - Illustration - Digital design
- Year
- 2023
- Duration
- 10 months
The challenge
Context
Red Bull Athletes & Culture celebrates and pays tribute to athletes and cultural icons. They refresh the spirit and express the brand’s voice.
Process
Brand Challenge
The main challenge is to celebrate events that appeal to a specific audience, and then translate that into different brand expressions.
Solution
What we did
We developed a full custom kit with graphic elements that look improvised on purpose, a jumble of scribbles, and multiple layers with cross-hatch texture. The visual system is rounded out with a series of hand-drawn illustrations, a striking color palette and a photographic style that weaves into the illustration.
The hand-drawn typography blends into the background, shifting from a wilder setup to fluid type in motion.
Gallery
Next project