- Client
- RED BULL
- Service
- Visual identity - Direct marketing
- Year
- 2025
- Duration
- 3 months
Context
Priority Wings is the event that rewards the best distributors and gives props to the salespeople who bet on Red Bull. Only 20 players compete to become the first-ever Priority Wings and unlock one-of-a-kind experiences.
Brand Challenge
Our main challenge was to boost Priority Wings’ rep as the region’s biggest awards-and-incentive program. On top of that, to push Red Bull’s Branding and Performance solutions front and center to unlock the business opportunities the brand brings to the table.
What we did
We built a key visual that leans fully into exclusivity, keeping the brand’s visual cues: challenge, wings and a lit-up spotlight that stands for pushing past your limits. This time around, we brought in new elements inspired by the award categories. We also played with the brand’s signature colors and added black and silver to give it a sophisticated edge.
Gallery
