- Client
- Natura
- Category
- Cosmetics
- Year
- 2026
- Market
- Mexico
El desafío
CDMX Traffic Takes a Toll on Skin
At Merci, we know daily gridlock in Mexico City is a relentless stress test for commuters. But that inescapable tension doesn't just drain your energy—high stress levels take a direct hit on your skin.
A Mobile Sanctuary by Natura and Uber
To turn bumper-to-bumper frustration into a wellness escape, we launched Natura’s first-ever omnichannel campaign inside Uber. By leveraging targeted data insights and seamlessly integrated in-app ad formats, we engaged key audiences during their prime captive moments, right before and throughout their ride. We took the experience into the physical world by taking over a fleet of 40 vehicles, locking down 100% Share of Voice on board. We transformed 30 of these cars into full-fledged "SPAs on wheels", outfitted with massagers, digital screens, and Natura products, while dedicating 10 vehicles exclusively to sampling. The result? A five-star experience that maximized brand impact and turned rush hour into pure relaxation.
