- Client
- Aeropuertos Argentina
- Category
- Tourism
- Year
- 2024
- Market
- Argentina
El desafío
REPOSITIONING A HERITAGE BRAND
After a 25-year run, Aeropuertos Argentina 2000 needed to completely overhaul its value prop. This was never just about a cosmetic name change. The mandate was to level up to the standards of the world’s top-tier airports and deliver a true end-to-end experience. The goal: seamlessly blending tech, customer service, and innovation to ensure that moving through any of their 35 terminals is nothing short of unforgettable.
NEW BRAND, NEW VALUE PROP, NEW TONE OF VOICE
The new campaign didn't just drop the new visual identity; it showcased a massive ecosystem of services and experiences that Aeropuertos Argentina is rolling out for travelers. But the real kicker: it did it all through a fresh, highly modern campaign, rocking the laid-back, agile, and punchy tone you’d expect from top-tier global brands.
