We have debuted our first creative work for Imperial—the brand’s latest campaign built around the platform “A Distinctive Taste” (Un sabor especial).
“Being part of this milestone for Imperial has been an incredible experience. Behind every single asset, there was deep strategic thinking, rich debate, and a constant drive to explore new creative ground,” said Cristian Reatti, Executive Creative Director at the agency.
Patrizio Bergomi, Group Brand Manager at CCU, added: “Imperial has a heritage built on uncompromising quality, and this campaign marks the next chapter in that journey. Teaming up with Merci allowed us to showcase the brand’s ‘distinctive taste’ in an authentic, relatable way that stays true to what Imperial stands for.”
“It was an intense, rewarding challenge. It wasn’t just about getting up to speed on a new brand, but syncing with rigorous workflows where the quality bar is set exceptionally high. Luckily, we clicked with the client team right from day one, which made the entire journey seamless,” concluded Gonzalo Fassón from the agency.
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