- Client
- Energy Drink
- Service
- Branding - Typography - Digital design - Merchandising
- Year
- 2020
- Duration
- 4 months
Context
In the middle of a global pandemic (Covid-19), Red Bull brought us in to communicate the spirit of a strong, united team. Because a great team only works when every member is committed and locked in on one single goal.
Brand Challenge
Land a design with strong graphic impact for an uncertain year, one shaped by the Covid-19 pandemic. Build a strong, convincing brand that could flip the hopeless mood everyone was feeling in the early days of the pandemic.
What we did
We developed a communication platform as an active space for the team to inspire and get involved in a bold, guiding way. The brand identity aims to be more expressive and invite participation. For motion-based applications, the letters blend into an interwoven path that unites and connects us, until they form “One” with a number 1. We’re all 1, we’re all one big team.
The tone of voice used across the different applications centers on being “inspiring and optimistic,” which highlights that ONE TEAM takes the power of unity seriously and communicates it with big doses of spirit.
Gallery
