- Client
- Red Bull
- Service
- Visual Identity — Branded Content
- Year
- 2026
- Duration
- 2 months
Context
In Argentina, soccer isn't just a sport—it's identity. Pairing that passion with live streaming birthed a cultural phenomenon capable of drawing millions. Tapping directly into this pulse, Red Bull Gambeta was born: the brand’s first local event co-created with content creator Coker, proving that today's stadium is the screen.
Brand Challenge
As an inaugural event tailored specifically for the Argentine market—and with no local precedent for this format—our biggest challenge was building the entire visual identity from scratch in just two months.
We needed a branding system for a 100% live event that seamlessly fused raw soccer aesthetics with the sleek, high-impact precision of Red Bull’s global standards.
What We Did
We developed an end-to-end visual identity, starting with a standout logo that made history: it was validated in record time and integrated straight into Red Bull’s global brand book. In parallel, we designed participant kits, branded all six course stations, and created the complete graphics package for the multi-platform live stream.
This comprehensive design and coordination strategy powered massive results for the debut edition. In just 48 hours, the event reached nearly 32 million people across Red Bull channels, generating over 2.5 million interactions. Beyond peaking at over 20,000 live viewers, the visual ecosystem we built transcended the screen, securing 63 media features across the region’s top outlets.
Gallery
