- Client
- Avon
- Category
- Cosméticos
- Year
- 2026
- Market
- Argentina, Chile, Colombia, Perú, Ecuador y México
El desafío
From leader to first choice
The Goal: Drive consideration for Avon as a makeup powerhouse and cement its leadership in the lip category.
The Context: In an increasingly cutthroat space, Avon needed to grab market share and aggressively drive penetration. The mandate was to:
Boost overall brand consideration and own the "lip expert" space by leaning into killer product USPs (new formula, fresh shades, +25% pigment, one-swipe payoff, ultra-comfy wear).
Build a value prop that feels more compelling, current, and hyper-relevant to today’s consumers.
Shift the brand perception to become a trendy, highly desirable, must-have brand.
COLOR THAT COMES ALIVE
We made color the undisputed hero of the campaign. Through a high-energy, hyper-sensory narrative, we showcased how the Ultra line flexes to fit every single mood, moment, and facet of a woman. It’s a concept that seamlessly blends hard-hitting product demo with core brand building, ultimately making Avon feel more relevant, trendy, and deeply relatable.
