- Client
- Universal Assistance
- Category
- Travel insurance
- Year
- 2026
- Market
- Regional campaign (14 countries, including Mexico and Argentina)
El desafío
Building on a Proven Promise
Our previous campaign firmly established Universal Assistance's flagship promise: zero out-of-pocket costs for medical emergencies abroad. Boasting an 81% ad recall, a 98% positive brand perception, and over 50% promise retention, our mission wasn't to rebuild from scratch, but to amplify a message that had already proven deeply resonant across 14 markets.
The Strategic Twist: We needed a fresh narrative angle without breaking the established visual and conceptual ecosystem, delivering seamless adaptability across Latin America while maximizing ROI.
The Ultimate Travel Authority
Few people embody the spirit of travel like Iván de Pineda. His globe-trotting track record gives him unquestionable authenticity when speaking to fellow travelers. And from experience, he knows there is one non-negotiable travel essential: the total peace of mind that only Universal Assistance provides. In Argentina, Iván anchors the campaign with his voice and authority. To scale the concept across LATAM, we strategically integrated AI as a creative and production engine, preserving the brand’s visual identity while achieving seamless, cost-effective regional scalability.
